Apple Vacations releases “Ask an Agent” campaign
Apple Vacations is reminding would-be vacationers to turn to travel agents first for their expert advice.
The vacation company has launched its “Ask an Agent” consumer awareness campaign. Apple Vacations unveiled the campaign in May in its newspaper ads and radio commercials.
The company is subsidising customised advertising campaigns with qualifying travel agencies and providing marketing materials for travel agents to create their own local campaigns.
“This campaign sends a powerful message about the value travel agents provide to vacationing consumers in professional travel planning, guidance, service, trust, convenience and consumer advocacy,” said John Werner, president of MAST travel network, the Midwest’s premiere travel agency consortium.
