看到一个关于iphone app的标题让我想到在苹果手机上做广告
原文标题是“Turner, PGA Get Users?And Advertisers?To Pay For New iPhone App”，我忽然想到，在iphone app上放广告，其实也是一种手段。想一下，分众的做法，在小区里免费为你安装液晶显示屏，在楼道里按照显示屏，不都是占位广告吗？还有公交汽车上的广告，都是一种展示广告的地方。广告，正在不断占领着我们生活的每一个角落，那么iphone app为什么不能成为下一个角落呢？
现在的苹果手机软件基本上还都是靠出售来收入的，当然，也有一些公司做免费的iphone app来为自己的公司服务和做广告，但是那些排名前面的苹果手机软件都是下载量巨大的，如果每一块iphone显示屏算作一个广告位，那么这将是多么强大的广告。
现在到达广告到达客户的费用是多少？互联网算是最便宜的，但是真正的点击一下google adsense，就有好几美分甚至上十美元的消耗，于是有很多sp厂商采取了定位推送短信广告的服务，这种针对性强的广告模式，肯定减少了广告的投入。那么如果有一款软件，可以占领人们的智能手机，在这个软件上做广告，我相信那效果一定是非常不错的。
哦，说了这么多，把我看的英文消息的原文转载给大家吧：
Seems like every week an “old media” company tries to launch a new iPhone app?and most of the time, the companies try to make money (or at least offset the app development cost) through standard sponsorships.
But Turner Sports and the PGA of America are breaking the mold with their new PGA Championship app: They’re trying to generate revenue up-front from users (the app costs $1.99) in addition to getting ad revenues from sponsor ING (per Mediaweek).
The app includes live video-streaming and instructional clips, customized alerts on player progress and real-time score updates. Since it’s exclusive, die-hard fans will likely pay up and still put up with the ads for access to PGA coverage while they’re on the go. (It has already surged to the number five spot on Apple’s paid sports apps list).
